What is Nike saying to me?

From the website Nike portrays their product as something that is for everyone, every language and every sport. There are list of different languages that you can view the website in. The models in the pictures are not limited to any one ethnicity. It is geared toward those that are looking to be like their favorite athlete or those who are just wanting to achieve a certain image such as strong and determined. the bodies of the models are flexing or wearing clothes that show their muscles. The faces on the people are serious as if that have a focus and something in mind of achieving. These are people who are determined and will get what they want. There is the ability to create or choose your own custom type of clothing. By doing this it allows individuals to define themselves as unique but also a part of Nike with the logos still showing as part of a certain group.
The background that the website is on a football field, as if it was putting you there on the field as you look at the clothes you can see your self there. The main color used is grey, grey is said to be timeless and unexpected. This infers that the product will last. There are a ton of arrows and everything moves as you move your cursor over it. The arrows show movement and point to the main or suggested ideas. they move your eyes to see certain things. While there are different items for girls and guys it is more because of shape and build not because girls can or cannot obtain the same things. You can even instill in your children this kind of attitude or desire when they are young. the clothes are for them as well. The determinationthat transpires from working hard to schieve the look and capability that Nike is know for.