How are the visuals trying to influence me?! My question would be more like: How are the visuals NOT trying to influence me? Everything about this web page has to do with influence that the visuals have on my buying experience.
When web pages first started, they were more filled with information, lists, databases, and other informative and rather boring information. The web was used for government purposes with the consumer end only being introduced within the last fifteen years or so. Since that introduction, long paragraphs of information, exhausted explanations of scientific data, and ugly, almost useless informative web pages gave way to the current and innovative web sites such as nike.com.
This website is clean, orderly, and simple. The grass football field in the background correlates with my thoughts of the current football season as well as the texture on ‘Adrian’s’ face. I am immediately prompted to watch a video upon entrance to the site, a video depicting a war-like heroism associated with making football a way of life.
After watching the video, my eyes are attracted to the sidebar where I can view other products that can be viewed and ordered from the webs site. Each subsequent site that I navigated to was filled with background images, videos, and graphics that make me feel like I could be a real part of ‘nike’ if I purchased their equipment from this website.
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