Visual analysis of nike.com

I went to the website nike.com to analyze some ads for this assignment. When you first open the website they give you an option to watch their newest commercial. This video takes up most of the screen and is very hard to miss. So I watched the video and the first thing I noticed was that they gave Adrian Peterson, one of the best running backs in the NFL, an "out of this world" effect to make it seem like the gear he is wearing makes him what he is. After watching it I would say it is very effective to people who want to be the best, by showing the best wearing their gear. I actually want to go out and buy some of that under-armor type of clothing right now. I'm not a football player but they made this commercial appeal to me with a mix of music, colors, and other visual effects.