I went onto Nike.com. Everything about this website screams health. The many pictures of professional athletes try to convince the consumer that if you want to be successful in sports you need, or even have to wear the Nike brand. In the woman's section of this website the colors are brighter causing a sense of creativity while still showing the strength and determination of athletic women who wear the Nike brand.
The football section of the Nike website is all in black and white. I believe that the website designers did this to give a sense of solidity and power. One of the pictures in this section is of football a player pushing his hardest to win the game. On the picture in larger words it says "Witness the transformation" to tell you that wearing Nike products will increase the consumers performance.
In the background of all these pages is the type of field that that particular sport is played on. Everything about this website is focused on enhancing an athlete's performance. They are trying to convince you that the only way to be as good as the professionals is to wear their products and I think that Nike is very good at doing just that.
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