Wednesday, September 30, 2009
Visual Rhetoric
looking beyond the image
Visual Rhetoric and Me
I know that colors should play a huge part in it, but I would have to disagree at times. For instance it’s common knowledge that cool colors are there to make you relax, and warm colors are often there to grab your attention, or to make you feel cozy, etc. But I would say it just depends on my mood when I react to an advertisement.
Often, I’m sure, advertisers will create the opposite feeling of what they’re intending for their target audience. I know that advertisers are trying their very best to draw me in to by their product, or invest in their company, but they have to make important decisions on how they portray their item/company, because that can draw in or chase away potential customers.
From this discussion I feel like I can better see through the many layers of advertising and get to the core of what they're selling or what is being promoted. Although I doubt that it will make a impact on my day to day life and what I purchase and so forth.
Monday, September 21, 2009
What is Nike saying to me?
The background that the website is on a football field, as if it was putting you there on the field as you look at the clothes you can see your self there. The main color used is grey, grey is said to be timeless and unexpected. This infers that the product will last. There are a ton of arrows and everything moves as you move your cursor over it. The arrows show movement and point to the main or suggested ideas. they move your eyes to see certain things. While there are different items for girls and guys it is more because of shape and build not because girls can or cannot obtain the same things. You can even instill in your children this kind of attitude or desire when they are young. the clothes are for them as well. The determinationthat transpires from working hard to schieve the look and capability that Nike is know for.
everything about it
How are the visuals trying to influence me?! My question would be more like: How are the visuals NOT trying to influence me? Everything about this web page has to do with influence that the visuals have on my buying experience.
When web pages first started, they were more filled with information, lists, databases, and other informative and rather boring information. The web was used for government purposes with the consumer end only being introduced within the last fifteen years or so. Since that introduction, long paragraphs of information, exhausted explanations of scientific data, and ugly, almost useless informative web pages gave way to the current and innovative web sites such as nike.com.
This website is clean, orderly, and simple. The grass football field in the background correlates with my thoughts of the current football season as well as the texture on ‘Adrian’s’ face. I am immediately prompted to watch a video upon entrance to the site, a video depicting a war-like heroism associated with making football a way of life.
After watching the video, my eyes are attracted to the sidebar where I can view other products that can be viewed and ordered from the webs site. Each subsequent site that I navigated to was filled with background images, videos, and graphics that make me feel like I could be a real part of ‘nike’ if I purchased their equipment from this website.
Visual analysis of nike.com
Prada.com
scientology.org
The colours used on the website are mostly blues. Blues are cool, calm colours that give an effect of tranquility. The space is used wisely, it is not overly crowded but they manage to put a lot of information on the homepage. For example, there is a video at the center of the page which is clearly what they want you to look at. It introduces the religion and tries to get you to have an open mind when going through the rest of the website. There is a column giving an overview of what scientology actually is for those who don’t know, and the founders name is visible. With all of this they are trying to make themselves reputable.
Sunday, September 20, 2009
Visuals, Pathogens & Questions
I checked out Dolcegabbana.com (from the list). This fashion/glamor-based website had models on every page that were backed-up with such softened dark colors (along with background music to match) that made me feel as though I was deep underwater.
I’ll admit, at first I didn’t quite know what to think, the beauty and the colors pervaded throughout, ambient background music gave me distant feelings, and the models were well... creepy. Make-up and fashion on beautiful people with no expressions whatsoever seemed to push me away. I suppose the influence here was one of education: I need to be a part of this realm or simply recognize that a new style is coming and I should be prepared.
I felt like there was no logos in this at all (if we are referring to straight “logic” that is). Because if all these models (male and female) are wearing these ridiculous outfits only fit for (stereotypical) models’ sizes (which I’m pretty sure they don’t come in plus sizes) then they have quite the small market for themselves, especially if they’re trying to sell to America (sad but true). Ethos however was used when they had popular celebrities wearing these outfits.
I also experienced a different kind of feeling, and that was one of purpose. What kind of people are going to visit this website? (on a regular basis?) Why even have this website anyway? Is it good to have these kinds of things in the world simply to fill a space in reality? (or an alternate reality)? Why would anyone want to purchase these ridiculous outfits other than for display? It just didn’t seem to make a lot of sense to me.
Everyone appeared to be perfect (besides the mannequins of course) which brings to mind another odd question, why not have oversized/‘obese’ fashion mannequins on display? I’ve never seen one in a walk-by window, have you?
Eric Osmond
dolcegabbana.com
Comparing Animalpak and Coldplay
Nike
When analyzing the visual rhetoric of the zune web site I noticed several interesting aspects that drawn to my intention. First of all they use sharp contrasting images that give the page a glossy smooth look. It makes it seem like its futuristic and new. The objects in the picture are artistically balanced with the larger objects in writing on the outer perimeter and with lines that draw to a center focal point. The center focal point is using bright colors. This creates an eye appeal to convey the perceived message. The message is very simple which makes it easier to understand with the first glance. The object is to help you realize the different accessories that are available with the zune. One of the images is displaying an AM FM radio. The one next to it is displaying a play list of different CD’s. It’s showing an album cover of the black-eyed pees, so it’s probably going for a younger crowd. Another image is showing a bright colored animated kids movie, so it’s showing that you can watch movies on it. The last image is showing a menu page of all the different options that are available in the new zune. Finally, the main title presenting the name of the product in a rainbow color, giving it a sleek psychedelic feel.
The advertisement is well designed with a lot of eye-appeal to attract the targeted audience. In my opinion they succeeded in their goal.
just do it - nike
Animal Pak
The page is entirely in black and white. It’s very simple, no pretty colors. This tells me that the people who run this website are serious about bodybuilding. They don’t want any distractions; just black and white right to the point. I notice on the top left corner there is the letter A in a circle very similar to the anarchy symbol. It makes me think that maybe that’s the sort of mentality they want you to be in when lifting to get that huge. A sort of crazy intensity where nothing else matters and you’re focused on attaining a certain goal; which in this case is getting huge.
As I read some of the text I notice some swear words. This tells me people who come to this website might have similar interest and attitudes so the owners of the website feel comfortable saying whatever they want without fear of insulting anybody. As I click the link “what is animal” it takes me to a page where they have a product. It’s some sort of supplement. In this page we finally get some color. The page and text are still black and white but the product is shown in color. This tells me they want me to notice the product, so I assume this is what they’re selling.
When I read some of the text I notice they begin to use the rhetorical strategy logos. I come across links for charts that show the benefits of the different Animal products. There is also a link to feedback from users of the product which is using the rhetorical strategy ethos. They are relying on the character and experience of their customers to try and sell the product.
Overall I think they do a good job selling their product. I think if you were into bodybuilding this might be something you would want to look into.
Saturday, September 19, 2009
Rhetoric in Nike.com Website Design and Content
Upon first entering Nike.com, I am asked to choose my “Nike region”. First I am to pick a language, and then a location. This page is important for obvious business and consumer reasons: shipping, language, consumer information, etc. However, I think there is something else to it. One of the first thoughts that come to me is, “Wow, this company is everywhere!” From a rhetorical standpoint, the page demonstrates ethos. When you see that the company operates all over the world, you know that they’re the ‘real deal.’ It lets the consumer know that they are a trusted name, and gives the company credibility.
So I’ve picked my region. I’m now taken to Nike’s homepage. Everything is a bit dark. The color scheme is grayscale-oriented. I think this gives a feeling of importance to the viewer. It tells the viewer that ‘this is more than just sports.’ I can’t help but feel like maybe football is much more important than I had always thought.
As I’m thinking about the colors, a huge, stark-white font contrasts with its dark background and shouts at me to “VIEW ADRIAN’S ALTER EGO.” The request is in all capital letters. I click play, and the sense of importance is again prevalent. The video is in black and white. The music is dark and mysterious. If I didn’t know better I’d think I was watching a murder mystery or perhaps a suspense-thriller. The content of the video uses pathos rhetoric. Scenes of large, muscular players colliding with each other as snow falls from the sky make viewer envious. Nike=Tough. Or at least that is what I’m led to believe as I watch the remainder of the video.
I start browsing around other parts of the website, and find that the dark, serious portrayal I encountered on the home page is completely abandoned. I click on the tab that says “NikeWomen,” and see the exact same picture on the background that I saw on the homepage, except this time the color is bright. The tabs are a similar bright green as I roll over them with my mouse. I click on “Nike6.0.” and am greeted with a new bright, artistic background and images that caters more to the likings of the ‘extreme’ sports enthusiasts.
Each new area I visit, I encounter different styles and ‘moods.’ If I enter the store, I can find a lot of logos rhetoric in the details. If I go to the “Livestrong” section on the website, I find heavy amounts of pathos rhetoric: Stories of cancer and hope, the Armstrong story, etc. The website employs many forms of rhetoric to appeal to its viewers, and I think it does a pretty good job of it.
Nike.com
Visual Rehtoric Analysis
Only the best
The football section of the Nike website is all in black and white. I believe that the website designers did this to give a sense of solidity and power. One of the pictures in this section is of football a player pushing his hardest to win the game. On the picture in larger words it says "Witness the transformation" to tell you that wearing Nike products will increase the consumers performance.
In the background of all these pages is the type of field that that particular sport is played on. Everything about this website is focused on enhancing an athlete's performance. They are trying to convince you that the only way to be as good as the professionals is to wear their products and I think that Nike is very good at doing just that.
Friday, September 18, 2009
Scientology- a religion
This website also addresses further issues about what Scientology is, by stating on the left side of their website what they believe. They also have seven sections at the bottom of the webpage that give you more evidence that what they believe in is not far-fetched, or strange. The name itself is not commonly heard of, and as I stated before, it's hard to guess what they believe in. They are very upfront in what issues they would like to address. They do support many traditional beliefs.
I also believe that the blue color they chose for their website was a good one as blue is often known for relaxing people. They don't only use it for their website, but they use it at the end of each commercial and it gives off a very relaxed feeling. Their ads are also very appealing. They are able to sum up, in a poetic way, life. They present it in such a real, human, living and incredible way that it draws you in and makes you want to learn more. They claim to have the truth, and they present real problems that everyone is dealing with, and how you can be united in Scientology. The ads do not look like they were set up, they look natural. They look like scenes that could be very well present in your own life, which I think is a large part of the appeal.
Zune is Soo Shiny and New!
Wednesday, September 16, 2009
Exam Help!
is being healthy such a crime?!
Monday, September 14, 2009
Parking really sucks in Provo.
Thursday, September 10, 2009
Quizzes Online
Friday, September 4, 2009
UVU or UVSC?
Should UVU be considered a University? Or is it still only a college? In my opinion it’s all just a bunch of hype to bring in more revenue for this money making institution. For example parking last semester at UVU was horrific, and this semester enrollment is up 12%. That means 12% less parking, 12% more crowded classrooms, and 12% less available classes. Becoming a university is supposed to be a step up that will benefit the students. But who is benefiting from a 12% overpopulation? It is absolutely not the students! Since the students can no longer afford parking passes (due to the increase in tuition), they are now required to take 30 to 45 minutes circling the FREE parking lot, just to be late for a class (that that they are hoping someone will drop out of so they can take their seat). How does that benefit the students? Was it a responsible decision to allow an increase in student population by 12% before addressing these problems? I think not! I think that the debt we take on as students (excluding students with rich parents) is worth more than what UVU is providing under the decision of the administration.
Another concern of students is the lack of complete bachelors and masters programs available at UVU. What is the point of enrolling at UVU when after just two semesters you would have to transfer to a more qualified university, where the cost of tuition is the same! For instance the engineering department only offers a pre engineering degree, which is basically just the generals. Where is the benefit to the students!? So should UVU really be considered a University, When it is acts like a community college? I think not.
Social Agenda
I think that many other people share this problem with me. It’s not that we don’t want to get out and meet new people; it’s just hard to do it alone. If I had friends down here already then I could go with them and meet new people just fine. I just hate doing it alone.
My whole life everyone has been telling me that I need to break out of my shell and stop being so shy and start doing things for myself. Now I understand how good that would’ve been for me. I understand that I still need to or the rest of my life will be miserable like this. I’ll always be the one sitting in the corner listening and analyzing everything that goes on. I’ll think about everything, but my mouth won’t make a sound unless I’m talked to. This needs to change.
As much as I could do all of this on my own, I don’t want to. Maybe I need to. Maybe I need this experience. Maybe I don’t. I guess I’ll find out.
Crushed For Time
There are many possible solutions though one that works for one person can be added stress for another. Learning time management may prove to be of the most helpful tools to relieve stress. Along with time management finding time in our schedules to relax and enjoy ourselves would greatly reduce our stress. In attempting to reduce our stress however, we could very well be adding more stress to our lives. If we think that taking time to enjoy ourselves is so crucial we may be creating another stress by trying too hard to fit it into our schedules.
This question is of great significance because if we do not find a way to relieve our stress our grades may begin to slip. Our lives may become dismal and full of pain. We may grow so stressed that is may end up sending us into a grave depression. Studies have shown that great amounts of stress have been linked to a greater risk of illness and disease. We must find a way to handle all of the stresses in our lives.
Thursday, September 3, 2009
My Problems at UVU
The second problem I face is getting to know people. None of my classes have anyone I am acquainted with and I am not a very outspoken person. So I always find myself just sitting there looking into oblivion thinking about going golfing after I finish each day. Yeah, some classes do minor introductions like we did to try and get us to know one another, but I find that those do not work for me very well since I can't remember the names of everyone in the first place.
My Problems This Semester.
Secondly I don’t feel safe when I cross the streets or in the parking lots. I can not tell you how many times I have had the right of way, and started to walk but seen that a driver was on their cell phone or just not paying attention and almost hitting me, I hardly feel safe walking in the parking lot most of the time. I would feel safer if the college students just left there phones alone while they were driving, it would be safer for us and them.
Ther just aren't enough hours in a day!
Consequently, when she is at work, I have to dedicate that time to tending to our three month old baby. So I have found it difficult to make time to complete my assignments for my various classes. It's very important to me to also make time to spend with my family.
Maybe there are people out there that are faced with the same things that I am faced with. When there are more people faced with the same issues as other people, they can discuss the problem together. This can help people see the problem from other angles or perspectives. This can provide additional insight to an individual that may not otherwise have access to. Furthermore, the more insights that are available to a person can make it a little easier to solve the problem that they are faced with.
I'm sure that I am not the only student that is, or has been faced with this issue or one like it. So together, we can solve this problem by having various points of view so that I can find the best angle for me to approach and solve this problem.
These are the reasons that I feel this is an important issue for me to discuss. It will make it easier for those of us who may be faced with this problem to solve it.
Frustration With Teacher and Book.
I'm scared of the Parking Lots!
Struggles I'm facing...
Another struggle I am encountering with is being away from home. I’m from Oregon and I came to Utah leaving my parents, grandparents, oldest sister and my niece back home. My family and I are very close and I would always see them every single day. My mom and I would watch my niece who is 20 months old. She is so cute and now that I’m gone she walks around the house looking for me and saying “Heathy, Heathy”. At times I will be in my apartment and think to myself, “Is being in Utah the best choice for me or will I be better back home?” My other sister and her husband live in Utah so that’s my only strength when I feel like I want to go home. I’m hoping that with time I will be able to accept that I won’t see my family every day.
Buses....they are so evil at times.
For some reason, the buses were late most of the day. I was on my way to my 12:00 class, and it was 10 minutes late. I thought no problem I'll get there. So I got there, just intime to ssee a transfer bus turn around the round about to go down towards the EB building where my class is. So I waved my arms and it came to a stop.
The jerk of a driver just sat there as if he thought i was going to cross the street. He kept honking his horn while I kept trying to beg him to let me on the bus. I was going to be late! And this was one class that I didn't want to be late for. After all, we have great decussions in this class.
Well, of coure he refused to let me on and started off, so I ran after him yelling at him. It really made me mad because I know of some drivers would've let me on. I mean seriously, who knows if a student is late for class or something.
Many times I really wish the driver would wait just a few minutes if they see a train or a bus coming, just in case those people wants to get on the bus. OF course not, some drivers are so mean, rude inconsiderate. Today, i asked a driver what time he was leading, he just looked at me rudely and ansswered. Since i was deaf, I asked again. He acted like it was some huge inconvience.
There was another time, when I got up, trying to gather my groceries, I said i was getting off but he started off anyway. He yelled at me of course I yelled back and said, "Yeah? Well I"m deaf and blind!"
I don't know if he heard me or not but, I hope that gave him soemthing to think about. Another thing I hate, is how drivers start up before people site down. Why do they think I'm walking slowly? To be annoying? No, its because i have bad balance. You'd think that drivers would learn that you never know what person might have a disability. In fact, I think they should have a class in being considerate and learning that you should wait until everyone sits down because you don't know if somone has a bad balance. I mean, what if i was like them old ladies that would sue at the drop of the hat? Stella and Mcdonald's anyone?
And maybe, they should make it so that if they see another bus, they wait...just to bee considerate. After all, you never know if that person is running late and its not the person's fault he was late in the first place. After all, it wasn't my fault that my bus was 10 minutes late. So cut us some slack.
Of course there are good days when the buses seem to run in perfect usion. For instance, there was this one day when it seems like all the buses were on time and I only had to wait five minutes for each bus or train. Then there are the drivers who are a bit more laid back and let you bring food on the bus. LIke iceburg's milkshake. Mmmm
At any rate, there are times that I really hate the people who can drive because they have no idea how easy they have it. But then again, you drivers could probably say the same for me in regards to insurance and so forth. But then I"ll just say back, "At least youdon't have to worry about having too much groceries for you to handle on the bus!
Okay, I'm done.
A Paradox
(FORENOTE: I don’t feel entirely comfortable with posting this. In fact, I feel extremely uncomfortable with this. This is the sort of thing I’d tell my closest friends, not a class of students I barely know. But I couldn’t write anything else with as much openness and candor as I could this. And I remembered what our professor mentioned about it having to be something we genuinely cared about, or it would come off as dry. I just felt like I should mention that. Also, I would gladly accept comments or suggestions on this article. Either on the text or on the questions in the text. Thanks.)
I feel so liberated. I feel so free, for the first time in my life. I grew up in a very strict household, and being out on my own is easily the greatest thing to ever happen to me. With that said, I’ve thought about what problems I am currently facing, and I have struggled to think of much of anything. But this liberation that makes my life feel so perfect might be the largest problem of all. It’s a bit paradoxical, but let me try and explain myself. I was raised in a LDS family. I’m now 18 years old. It’s a big time in my life. If you’re familiar with the LDS religion at all, you know where I’m going with this. When I turn 19, I have a family, a home ward, and an entire LDS community back home expecting me to leave on a two-year LDS mission. This presents a problem, because due to various aspects of my life, I do not feel like this is necessarily what I want to do. Now that I am living on my own, I am finally allowed to make my own choices. And I fear my choices might be looked down upon by the majority of those that I love and grew up with.
But it goes a lot deeper than that. You see, my mom has a long history of extreme depression. She’s been hospitalized for even trivial matters. And one thing that is more important to her than anything else in her life is the church, and that includes me going on a mission. When my older brother left the church several years ago, and chose not to go on a mission, it almost killed my mother. And I mean that literally. My mother has attempted to take her own life on several occasions. And my brother’s situation sparked the deepest depression I had ever seen my mother in. I’m, as the saying goes, between a rock and hard place. I’m not the type of person who would go on a two year mission just to satisfy those around me. But at the same time, I’m very worried that if I don’t, it will kill my mother (metaphorically, or not).
I think anyone can understand how hard this is. I cannot have something as awful as my mother’s death on my chest. I’d never be able to live with myself. And I’ve put myself in an even deeper situation by never talking about this with my mother in the past. I’ve been questioning my religion for years now, but she is still under the impression that I’m going exactly where she wants me to. This is my current greatest problem, worsened evermore by my going to college, and making my own decisions.
. . . I just bore my soul to a website. . .
The Problems I face!
The next problem I have is that it is hard to adjust from highschool to college. I thought college would be way easier but it is not. I get an assignment every day. I really don't have time to breathe sometimes it seems. I also feel like classes are crammed. An example is in my psychology class there is no room. People are sitting on the floor and you are so close to your neighbor that every time you try to take notes you slug the person by you.
Declaring a Major..
UVU Residency
Wednesday, September 2, 2009
The balancing act called LIFE!
The grand idea that I can do a little of everything and everything will work. Maybe that is what I should do, not worry about just one thing but everything. Perhaps this is a form of spreading myself out to reach every facet in my life that is pulling for my attention. Each day I do homework, find time to talk with friends and family etc. Then everything gets done and we are all happy? Not so much it becomes a little to spread out and thin.
Perhaps a better idea is to let something whether it be school or family, not have as much of a focus one day. The next day you do focus on what you didn't the day before. Over the course of a week theoretically over you have worked on all that you see needs to be done. In time everything is addressed and the needs of the individual topic are met. You do not get bored of doing the same thing everyday but you still have structure enough to get everything done.
Textbook Problem
adjusting back into the swing of things...
what a mess...
I find that understanding what homework I have to do and when I have to get it done is proving to be the most challenging aspect of college life for me. Assignments with specific, and relatively soon, due dates are easy to complete; however, the ongoing study of textbook chapters, semester long projects, assignments with seemingly belated due dates (though I should be thankful for these kinds), and study guides for tests are the tasks that confuse my concentration the most.
I want to know exactly what assignments I need to do and when I need to do them. I would hate to procrastinate studying for a test, yet I also have assignments that are due sooner than the said test, therefore requiring sooner attention from me, right? In one of my sociology classes, for example, I have the study guides for both of the exams that we will be taking this semester. The problem is that I'm not sure exactly how long they will take me to complete, so it's almost impossible for me to know how to budget my time concerning them. I've thought about trying to write out a schedule will all of my assignments written on it, due dates, priority, etc., but with five different classes to schedule, I'm afraid that just trying to keep it up to date would cut into a big chunk of my study time!
I'm not sure if this issue is just something that only I seem to have a problem with, something that I'm not smart enough to succeed in. And if I'm not the only one who struggles with it, then is there a better way that individual classes, or even the schooling system in general, could structure classes? Are there ways to orient a class or homework schedule that would be more obvious or more simply completed? Or is the current way of organization (or should I say no organization?) for classes and homework actually the most beneficial for students? Maybe the program, as presently configured, challenges students to learn how to make priorities, organize their time, and prepare for a future career. Maybe I'm just supposed to learn how to function in a society or environment that is changing, uncertain, and challenging. Is the schooling system the one that needs to change and adapt, or is it me?
Problem finding a problem
Tuesday, September 1, 2009
College: A learning experience
I am 27 years old and a sophmore. There are many reasons why I have delayed my education; emotional difficulties, mission, and so forth. Through these experiences, I have come to learn and grow in ways I never thought possible.
I feel that there are ways to take advantage of the general requirements as well as electives and take classes taht would benefit us in more ways then one. Currently, I am taking a marriage class because one day I hope to get married. Through this class, I hope to learn to better communicate and decide on what areas and goals I need to work on.
I am also taking Personal Finance. This glass isn't a requirement but I felt that this would be a good class in order to learn to better manage my fiances and to establish goals. Both these classes will benefit me in the long run.
We don't need to take classes just for the sake of taking classes so that we can graduate and be done with it. I understand that many are on student loans so they have to be careful. But I also say, that to make the college experience more meaningful, we should take advantage of the many classes that are offered us.
Not only that we can also take advantage of the programs available as well. For instance, health quest is a great program to help us get into better shape.
Its really all about how you take it. Each of us decides how our college experience will be. Will this be a great year in which we will learn skills that will aide us in life? Or are we just going to put our heads on the desk and sleep.
I hope this year will be a great learning experience for all of us. :)
cg