The discussion of visual rhetoric throughout or classes have made me think twice when I look at advertisements. There will always be more than there seems to each advertisement. I pay more attention to colors and how they make me feel, but even though advertisers maybe trying to manipulate me with colors or how they position objects or even through sex, I would say that it rarely works. At times I may see and advertisement and ask what image or light the advertisers are trying to place their product in, compared to how I react to it.
I know that colors should play a huge part in it, but I would have to disagree at times. For instance it’s common knowledge that cool colors are there to make you relax, and warm colors are often there to grab your attention, or to make you feel cozy, etc. But I would say it just depends on my mood when I react to an advertisement.
Often, I’m sure, advertisers will create the opposite feeling of what they’re intending for their target audience. I know that advertisers are trying their very best to draw me in to by their product, or invest in their company, but they have to make important decisions on how they portray their item/company, because that can draw in or chase away potential customers.
From this discussion I feel like I can better see through the many layers of advertising and get to the core of what they're selling or what is being promoted. Although I doubt that it will make a impact on my day to day life and what I purchase and so forth.
Wednesday, September 30, 2009
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