Comparing Animalpak and Coldplay

When I looked at all of the different web sites I thought they all were done exceptionally well. The only one I did not like was coldplay.com because I could not tell anything about then on just their home page. They had intriguing pictures but on all of the other web pages the second it popped up it was obvious "boom" this one is a clothing store, or this one is for a perfume. This website on the other hand I had to click on some links and try to decipher it to figure out what it was. I did not like the rhetoric because of that, I felt that the pictures did not show you what the web site was about. On the other hand even the ones I had never heard about like animalpak.com I went there and the pictures they had posted up immediately led me right to what they wanted which was exercising training, getting in shape. Looking closer at it you see that the website is all in black and white, they use small simple white lettering. In the upper left hand corner they have their logo which helps show you about them. In my opinion the visual rhetoric was much better on animalpak.com.