I checked out Dolcegabbana.com (from the list). This fashion/glamor-based website had models on every page that were backed-up with such softened dark colors (along with background music to match) that made me feel as though I was deep underwater.
I’ll admit, at first I didn’t quite know what to think, the beauty and the colors pervaded throughout, ambient background music gave me distant feelings, and the models were well... creepy. Make-up and fashion on beautiful people with no expressions whatsoever seemed to push me away. I suppose the influence here was one of education: I need to be a part of this realm or simply recognize that a new style is coming and I should be prepared.
I felt like there was no logos in this at all (if we are referring to straight “logic” that is). Because if all these models (male and female) are wearing these ridiculous outfits only fit for (stereotypical) models’ sizes (which I’m pretty sure they don’t come in plus sizes) then they have quite the small market for themselves, especially if they’re trying to sell to America (sad but true). Ethos however was used when they had popular celebrities wearing these outfits.
I also experienced a different kind of feeling, and that was one of purpose. What kind of people are going to visit this website? (on a regular basis?) Why even have this website anyway? Is it good to have these kinds of things in the world simply to fill a space in reality? (or an alternate reality)? Why would anyone want to purchase these ridiculous outfits other than for display? It just didn’t seem to make a lot of sense to me.
Everyone appeared to be perfect (besides the mannequins of course) which brings to mind another odd question, why not have oversized/‘obese’ fashion mannequins on display? I’ve never seen one in a walk-by window, have you?
Eric Osmond
No comments:
Post a Comment