Visual Rhetoric

Before we discussed pathos, ethos, logos, and kiaros of an ad or a visual, I usually would just pass by them knowing that they had information about a certain subject. I never would analyze the facts on the ads. Now that we have discussed what each of those strategies mean, I understand them more fully and I actually stop and look at advertisments with a different perspective. I will think about what the ad is portraying and how it makes me feel. I take time to create an emotion about the visual. There are still some ads that I pass by that do not draw my attention, so i just glance at them quickly and leave, not taking in all the information. It made me realize that almost every single ad shows pathos, ethos, logos and kiaros in some sort of way, but some ads may display more of the strategies then other ones do. Advertisement is a big persuading technique to get people to act in a certain way or buy something. Knowing about the visual rhetoric can help in making my choice of if the advertisement moves me in a positive or negative way. This has helped me look at advertisements in a different way and realize all the details that go into making ads for viewers.