A New Take on Ads

As we have discussed the rhetorical strategies used in advertisements in class, I have found myself looking at commercials in a different way.

I used to just watch commercials and not really think about them. Now that we have discussed some different methods that get used I see things differently. I really think about things like colors and words that get used and why did they choose to use that text or type of text even. The way something is written and how it's designed can change the importance of that in text in the composition of the ad.

I also have found myself analyzing which rhetorical strategies they are using. What are they trying to say to ME? What are they trying to sell, a lifestyle or a product? How are they using Logos, Pathos, Ethos, and Kairos to reach a broader range of demographics?

It really has been quite interesting to think a little harder about the commercials I see on TV, or ads I see in a magazine. It's almost fun to think a little deeper about them. That sounds crazy, I know. But that's how this analysis of ads has affected the way I view advertisements.