When I was watching TV yesterday, an ad I have often seen came on. We have tevo so normally I would just fast forward through all the ads but this one I wanted to watch. I’m sure everyone’s seen them, I’m talking about the Mac vs. P.C. commercials. They are a good example of great use in rhetorical strategies so I have decided to write a blog post on them.
Firstly, the guy who represents Mac is slimmer, younger, dressed more modernly and in general a “cooler” guy than the P.C man. Secondly, the ads always use humor to poke fun at their opponent’s flaws. Then there is the music going on in the background that everyone can identify with because it is always used by the Mac vs. P.C. ads. The plain white background keeps the audience focused on the differences between the two guys representing their computers and the actual product being advertised is shown at the very end of the commercial as a reminder of what they’re trying to sell you. Sometimes statistics are used to prove a point which is a good use of logos.
Overall these are effective ads that had me not fast forwarding through them mostly because I knew it would probably make me laugh. Any ad able to do this is definitely successful.
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I'll be honest, I always sort of thought the slightly overweight guy with the bad fashion was cooler. Hahaha.
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